Category: Sports

Categories
Notes Sports Travels

Photos Of Basketball Courts From Around The World

Basketball courts in New York City

In September, 2015, I was assigned to create content for the basketball category at Under Armour and found myself standing in front of several basketball courts from around the world.

I had grown up playing basketball at a young age, and it continues to be my favorite sport.

There’s just something serene about watching street ball, watching kids organize teams, assigning positions, keeping score, high-fiving each other, a stranger perhaps, a potential friend, and as I look at these photos of courts from Beijing to Manila, I feel blessed for the opportunity to witness the sport grow as much as it did.

Basketball courts in Manila
A makeshift basketball court near the tarmac of the Ninoy Aquino International Airport in Manila. (Photo by Roel F. Concepcion)
Basketball courts in Beijing
Students from Tsinghua High School in Beijing playing basketball. (Photo by Roel F. Concepcion)
Basketball courts in New York City
A basketball court a few blocks north of the Freedom Tower. (Photo by Roel F. Concepcion)
Basketball courts in Tokyo
The basketball court at the National Yoyogi Athletic Field, Shibuya-Ku, Tokyo, Japan. (Photo by Roel F. Concepcion)
Basketball courts in Baltimore
The Federal Hill basketball court in Baltimore is empty during a snowy day. (Photo by Roel F. Concepcion)
Categories
Notes Sports The Writing Process

Locked In Westbrook: Writing and Basketball

Clippers vs. Thunder

Russell Westbrook was so locked in that he forgot the basics, traveling halfway down the court without once dribbling the ball.

This is the type of day dreaminess that I try to achieve each time I’m behind the keyboard writing.

Even pros forget the rules of the game sometimes
Categories
Sports Work

Muhammad Ali x Under Armour

Ali vs. Foreman

Under Armour wanted to take a unique approach and celebrate Muhammad Ali’s training philosophy.

My team felt that if we were going to succeed, we needed to challenge perceptions, so we took his famous quotes and remix them to fit social media in 2015.

MY ROLE IN THE PROJECT:

  • Creative Director

TITLE:

TYPE:

  • Original content.
  • Social media focused, short-format videos.

BRIEF:

  • Activating an athlete — who is no longer active.
  • Build awareness for the Muhammad Ali and Under Armour partnership.

TREATMENT:

  • Celebrate Ali’s training philosophy.
  • Leverage iconic Ali training video content.
  • Infuse modern twist into content to attract new audience in social media platforms.

FINAL CREATIVE:

Categories
Sports Work

Charged By Belief Video Series

Curry One Under Armour

“Inspired by Golden State Warriors two-time MVP point guard, Stephen Curry, Under Armour’s five-part video series goes into the heart of the greater Bay Area

to highlight individuals and artists, whose own drive and ambition has transformed The City with their will.”

MY ROLE IN THE PROJECT:

  • Creative Director.
  • Executive Producer.

TITLE:

  • Charged By Belief

TYPE:

  • Original content.
  • Long format video series.

BRIEF:

  • Provide supplemental content for the launch of Curry One signature shoe.
  • Ensure content ladders up to overall Curry One campaign tagline of Charged By Belief.

TREATMENT:

  • Leverage Charged By Belief campaign positioning and uses its structural elements — belief, will, and pursuit of greatness — to highlight the people from the greater Bay Area and #DUBNATION, providing a lens that coincides with the drop of the Curry One signature shoe.
  • Each episode will profile and feature thought leaders from the Bay Area who are bold, confident, and coming from the underdog spirit.
  • The co-star of each episode will be the Curry One signature shoe.

PRODUCTION PARTNER:

FINAL CREATIVE: